Meet Damilola Adeyemi, The Naija Money Babe

Damilola Adeyemi is a highly accomplished professional with a diverse background spanning micro-finance banks, the tech industry, and real estate. As a seasoned financial advisor, credit & risk manager, and serial entrepreneur, she has made significant contributions to the finance sector. Damilola is the esteemed convener of Naija Money Babe, a leading personal finance platform. With an unwavering passion for savings, wealth creation, and prudent investments, she empowers women of all income levels through her tested, trusted, and relatable financial strategies. Her expertise has positively impacted the lives of over 500 women, helping them attain their financial goals.

A brief introduction about yourself

My name is Damilola Adeyemi, a seasoned financial expert with a vast range of experience in Microfinance banking, the Tech industry, and Real-estate. As a Credit and Risk Manager, Serial Entrepreneur, and Professional Financial Advisor, I am committed to helping women make their money work for them through tested, trusted, and relatable financial strategies. I am the proud convener of Naija Money Babe, a personal finance platform. I am passionate about savings, making the right investments, and earning more money, I have assisted over 500 women in achieving their financial goals. With my expertise, I empower women to learn how to manage their finances, make sound investments, and build a sustainable financial future, regardless of their income.

What’s the idea behind the Naija money babe and what led you to it?

Based on my experience, a lot of women have zero knowledge on Financial Literacy. Naija Money Babe was birthed from a place of frustration, I got tired of seeing women go through financial issues they could have avoided. It sparked my desire to create a safe haven for women who might be going through financial difficulties by giving them an avenue to vent or learn from my own personal experiences and tips. So basically, Naija Money Babe Brand is on a mission to equip women’s financial lives through mindset, balance and Discipline. There was a time when I experienced some financial challenges that I sadly put myself in, After some deep thinking, I couldn't help but decide to be intentional about my finances. I made reasonable progress and decided to help other women who might be having similar financial challenges by sharing with my tips with them. If I'm being honest, I'll say the community has been like an accountability partner, that's why I share my personal “wins and fails”.

How did you get to this level of financial discipline?

It took time, effort, and commitment to develop my financial discipline. I started by setting financial goals, creating a budget, and tracking my expenses. I also prioritized saving and investing, and continuously educated myself on personal finance. Consistency and determination have been key in my financial journey.

What are the few financial mistakes you’ve made and how were you able to right your wrongs?

One of the significant financial challenges I faced was overspending on discretionary purchases and accumulating debt without adhering to a budget. This unsustainable approach prompted me to take a more conscious and deliberate approach to my finances. I realized the importance of exercising restraint in spending by prioritizing needs over wants and minimizing impulsive purchases. Additionally, I committed to saving any surplus income I received or generated. By exercising patience and discipline in adhering to a financial plan, I was able to correct my previous missteps and achieve greater financial responsibility.

What are the major financial mistakes you feel people make and what are the solutions? 

One of the major financial mistakes people make is not having a clear understanding of their personal finances. Not tracking their expenses, or not prioritize saving and investing. The solution is to educate oneself on personal finance, have a positive money mindset create a budget, track expenses, and set financial goals.

What are the basic habits you think individuals must have that’ll save them from getting financially stranded? 

Developing basic financial habits can help individuals avoid getting financially stranded. Some essential habits include creating a budget and sticking to it, regularly tracking expenses, saving a percentage of earnings, investing in a diversified portfolio, creating an emergency fund, and seeking financial advice when needed. These habits can help individuals build a strong financial foundation, avoid debt, and achieve their financial goals.

What’s new with Naija money babe and what should the public be expecting? 

Naija Money Babe is committed to empowering women with financial literacy and independence. We have been working tirelessly to bring new and innovative programs to help women achieve their financial goals. We are thrilled to announce the launch of our new one-on-one financial coaching program, designed to provide personalized guidance and support to our community. In addition, we are launching a new sinking funds savings platform that will enable our community to save for their future financial needs with ease. As we continue to partner with more companies, we will bring exclusive investment opportunities to our community. Stay connected with us on our social media pages for more updates.